We arrange nearly 5,000 Pantone Colors into two Systems, one for print and packaging as well as the other for product design. Why? Each system is made to feature market-relevant colors. Fashion designers need more whites, blacks, and neutrals within their palette, while print and packaging designers need colors that can POP on shelf.

The appearance of color can transform based on the material on which it is produced. In reality, some colors are not achievable in any way on a certain material. Thats why we organize colors into two systems to make sure that the colours included are achievable and reproducible based on the materials used.

Why are color standards important?

A brands color becomes its calling card, creating associations and expectations, triggering mental images and memories. Research has revealed that the right color can increase brand recognition by approximately 87%.

In product development, the right color will be the differentiating thing that can stop someone in their tracks and capture their attention. It is additionally the most crucial design element for reflecting mood and style. The correct color can sell products and ideas more effectively by 50-85%.

But, selecting the best color is only the beginning. Keeping that color consistent presents multiple challenges that may be solved through Pantone Color Systems.

Color Interpretation: Most of us interpret color in slightly different ways. Even something as seemingly specific as Navy Blue could mean noticeably various things to several people. Using Pantone Shade card lets you communicate your precise color requirements in a language which is recognized all over the world.

Multiple Materials: The color of the final production material could have a tremendous impact on the appearance of your own color and your satisfaction with the result. Pantones digital tools and vmcqif color references enable you preview and adjust these results before production, making it possible to avoid additional time as well as expense.

Multiple Suppliers: Working using more than one supplier can mean variations in processes and equipment, ultimately causing results that may vary significantly. Our cloud-based color tools can ensure that your suppliers are all aiming toward the same target, for consistent results over the board.

Multiple Production Runs: Your color could be consistent throughout a production run, and can it match the run before it? Or one that follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, make it possible to accomplish consistent color from run to run, irrespective of when or where it is actually produced.

Enigmatic purples also have always been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra-violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring people to imagine their unique mark on the world, and push boundaries through creative outlets.